My new organizational chart is a bit revolutionary inasmuch as it does away with the General Manager. No, not the individual, just the title. The individuals will continue to be needed, more than ever, yet I propose to call them something else.

In my New Hotel Organizational Chart, the power is equally shared by two Executive Directors: one is the Executive Director of Revenue and Profit, the other is the Executive Director of Product and People.

Reporting to the Executive Director of Revenue and Profit are the following departments: Finance/Accounting, Revenue/Sales, Marketing/PR, Security, Technology. It is a small population of highly specialized technicians responsible for generating revenue and controlling costs.

Reporting to the Executive Director of Product and People are the following departments: Food and Beverage, Rooms (including Front Office, Housekeeping, Guest Services), Human Resources, Engineering, Spa (in some properties it can be part of Rooms Operations). Product and People is a labor intensive group of less specialized employees responsible for delivering the product.

I know what some are going to tell me: a two-headed structure cannot work. There can be only one captain on board. I disagree and would love to get your feedback.